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There are a number of ways a visitor may come to your website. They may find the web address on your business stationery, or via advertisements etc. You may have verbally given the address out. But most often it will be via a search engine, with Google currently the most popular in the UK, Europe and the US. Search engine optimisation (SEO) is the process of making your website as easy as possible for search engines to read through and add to their database. Whilst you want to do everything possible to be the first website that comes up in the results page, it’s important to do this ethically. There are many services offering very cheap SEO services that “guarantee” top ranking. These usually employ techniques which are considered bad practice and could actually lead you to being banned by Google. SEO is something that can be applied to an existing site or included right at the planning stage of new sites. It is also an ongoing process and there is invariably a trade off between results and the amount of time / money / resources available. I can advise you on the best way to optimise your site to try and get as much of that sought after traffic as possible.
