Clinica MediCare wanted a discount voucher that would entitle the recipient to a price reduction when taking part in one of their clinics. I had to create something that was eye catching and likely to be kept rather than just thrown away. The dollar bill idea was one I’d used before, as people are likely to instinctively pick up something that is recognisable as currency.
Flyer for Clinica MediCare | Euro `dollar bill` flyer
Clinica MediCare wanted a discount voucher that would entitle the recipient to a price reduction when taking part in one of their clinics. I had to create something that was eye catching and likely to be kept rather than just thrown away. The dollar bill idea was one I’d used before, as people are likely to instinctively pick up something that is recognisable as currency.